Edinburgh, 18 August 2020 — Airts, an award-winning enterprise software company founded in 2013, announced today it will be renaming both its product, Braid, and its company name to become Dayshape, effective 1 September 2020.
Airts is the company behind Braid, an AI-powered planning platform for professional services firms. Braid has won multiple awards, including Business Insider’s Accountancy & Financial Technology Award for Innovation, and the ScotlandIS Digital Tech Award for Best New Product. Airts was ranked 19th overall and first in Scotland in the most recent Deloitte UK Technology Fast 50. Airts counts two of the Big Four accounting giants as customers, with over 15,000 users worldwide across 10 countries.
CEO and co-founder, Andrew Bone, said of the transition, “Airts as a company name and Braid as a product name have served us well. But as we continue to grow, we want to simplify and unify our identity with a name which reflects our strategic focus.”
CCO, Richard Cassidy, added, “Dayshape encapsulates our vision to improve people’s working lives. For our professional services customers, every day is an invaluable resource. Our product helps them shape their days to maximise their success”.
Bone further noted, “Demand for our product is increasing globally, including in key markets such as North America. We believe this change will contribute to our growth, which in turn will help us drive further and faster product innovation.”
About Dayshape
Dayshape is AI-powered resource management and project planning software, built specifically for professional services firms. Dayshape helps firms deliver on their top priorities: profitability and growth, outstanding client service, and creating fulfilling careers for their people. Through intelligent automation, Dayshape optimises your workforce like no other product can, making it easy to ensure your workforce is deployed optimally at all times, no matter how large or complex the scheduling needs.
With over 50,000 users across 20 countries and four continents, including numerous global top 10 accounting firms, Dayshape is leading the way in resource management software innovation.
Get in touch with our team to explore what AI-powered scheduling can do for your firm.
