Privacy Policy

Topics

• Cookies
  • How do we use cookies?
  • How to manage cookies
• What data do we collect?
• How do we collect and process your data?
• How will we use your data?
• Marketing
• International data transfers
• How long we keep your data
• What are your data protection rights?
• Privacy policies of other websites
• Changes to our privacy policy
• How to contact us

Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. When you visit the Dayshape website, we may collect information from you automatically through cookies or similar technology.

 
How do we use cookies?

There are a number of different types of cookies, however our website uses:

• Functionality: classified as necessary to operate the site. We may use them to identify your country and language, or which version of the website to display (for example mobile or desktop). These cookies are also necessary for fraud detection and prevention, and to support compliance and website stability. They also let us recognise you on our website and remember your previously selected preferences.
• Performance: collect information about the performance of our website and how you use it. This information is anonymous and is only used to help us improve your website experience, better understand your interests, and measure marketing effectiveness.
• Marketing: help us measure the performance of our marketing and provide communications that are more relevant and tailored to you.

When you first visit our website, we ask for your consent to non-essential cookies through a cookie notice. If you decline, your information is not tracked, and a single cookie is used to remember that preference.

How to manage cookies

You can accept or decline non-essential cookies through the notice shown when you first visit our website. You can also set your browser to not accept cookies. However, this could mean that some of our website features may not function.

What data do we collect?

When you use the Dayshape website, we may collect the following data:

• Personal identification information (for example IP address, name, email address, phone number).

How do we collect and process your data?

We collect your data either through cookies, or from you providing data to us directly.

We collect and process data when you:

• Use or view our website
• Fill out a web form on our website or send us an email, and/or
• Complete a customer survey.

For marketing purposes, we only capture and store information that lets us deliver communications specific and relevant to you, your company and your job. This typically includes your IP address, name, job title, country of residence, company name, email address, and business phone number. We also store your history of Dayshape website browsing, downloads, and email interactions with us.

Data may be exported from time to time into spreadsheets for specific processing purposes, for example printing an event delegate list to create name badges. These files are stored on Google Drive, not local machines, and are permanently deleted after use. We try to minimise physical printing of personal data, but where it is printed, such as for name badges, papers are securely destroyed after use.

Where we process personal data for the performance of a contract or pre-contractual steps, Art. 6(1)(b) GDPR is the legal basis.

Where processing is necessary to fulfil a legal obligation, Art. 6(1)(c) GDPR is the legal basis.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) is used to evaluate your use of the Dayshape website. Google may compile reports on website activity for website operators and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

HubSpot

This website uses HubSpot, a marketing automation provider, to track and store your Dayshape website browsing history using cookies after you fill out a form on our website. We also use HubSpot to store how you engage with emails sent through the system: unsubscribes, hard and soft bounces, opens and clicks. This information is stored in HubSpot and is not shared with any third party, unless you register for one of our webinars (see Zoom, below).

Zoom

How will we use your data?

Dayshape Software Ltd collects your data so that we can:

• Process your request and/or manage your account.
• Improve email communications and website relevance for all users. We do this by aggregating email and website activity on a non-identifiable basis. Unless you fill out a form, we cannot link your website activity to your personal information, except your IP address. Third-party data may be used to link your IP address to your location or company name. We may use your website and email activity to tailor communications, advertising, and browsing experience to you for maximum relevance.
• Send marketing communications, as set out below.

Legal basis for the processing of data for marketing communications

Where we have your explicit consent to process personal data, Art. 6(1)(a) GDPR is the legal basis. We require explicit consent where an EU Member State mandates it, and seek to gain consent as a best practice measure more generally.

We have a legitimate interest under Art. 6(1)(f) GDPR to promote our products, services and expertise, and may use direct marketing without consent on that basis.

We may also contact customers who have not given express consent, where we have a legitimate interest under Art. 6(1)(f) GDPR in keeping clients up to date with our products and services.

We aim to ensure all communications are relevant and reasonable. If you have concerns about the use of your data for marketing, email dataprotection@dayshape.com.

We will never share personally identifiable data with any third party without your explicit consent.

If you have agreed to receive marketing communications, you can opt out at any time. If you no longer wish to be contacted for marketing purposes, you can unsubscribe  here. 

International data transfers

Some of the providers we use to run this website and our marketing, including Google, HubSpot and Zoom, may store or process personal data outside the UK and European Economic Area, including in the United States. Where this happens, we rely on the UK International Data Transfer Addendum, the EU Standard Contractual Clauses, or another safeguard recognised under UK and EU data protection law, to protect your data.

How long we keep your data

We keep the personal data described in this policy for as long as we have a business reason to hold it, or as required by law. For marketing contact data specifically, we delete your details when you unsubscribe, or after two years of no engagement with our communications, whichever happens first. Where you ask us to delete your data sooner, we keep only what we need to action that request and meet our legal obligations.

What are your data protection rights?

Dayshape Software Ltd wants to make sure you are fully aware of your data protection rights. Every user is entitled to the following:

• The right to access: you can request copies of your personal data.
• The right to rectification: you can ask us to correct information you believe is inaccurate, or complete information you believe is incomplete.
• The right to erasure: you can ask us to erase your personal data, under certain conditions.
• The right to restrict processing: you can ask us to restrict the processing of your personal data, under certain conditions.
• The right to object to processing: you can object to our processing of your personal data, under certain conditions.
• The right to data portability: you can ask us to transfer the data we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond. To exercise any of these rights, contact us at dataprotection@dayshape.com, or write to us at: Dayshape, Canning Exchange, 10 Canning Street, Edinburgh, EH3 8EG.

Privacy policies of other websites

The Dayshape website contains links to other websites. Our privacy policy applies to our website only, so if you click through to another website, you should read their privacy policy.

Changes to our privacy policy

Dayshape Software Ltd keeps this privacy policy under regular review and posts updates on this page. This privacy policy was last updated on 8 July 2026.

How to contact us

If you have questions about this privacy policy, the data we hold on you, or want to exercise a data protection right, please get in touch.

Email us at: dataprotection@dayshape.com

Call us: +44 (0)131 285 0891

Or write to us: Dayshape, CodeBase, 3 Lady Lawson Street, Edinburgh, EH3 9DR, UK

For more on how we protect data more broadly, including our ISO 27001 and SOC 2 certifications, security policies and sub-processor list, visit our Trust Center at trust.dayshape.com.