Privacy Policy

Topics

• Cookies
  • How do we use cookies?
  • How to manage cookies
• What data do we collect?
• How do we collect and process your data?
• How will we use your data?
• Marketing
• What are your data protection rights?
• Privacy policies of other websites
• Changes to our privacy policy
• How to contact us

Cookies

Cookies are text files placed on your computer to collect standard Internet log information and visitor behaviour information. When you visit the Dayshape website, we may collect information from you automatically through cookies or similar technology.

 
How do we use cookies?

There are a number of different types of cookies, however, our website uses:

• Functionality: These cookies are classified as necessary to operate the site. We may use them to identify your country and language to be used, or which version of the website to display (e.g. mobile or desktop). These cookies are also necessary for fraud detection and prevention, and to facilitate compliance and website stability. The information gathered also allows us to recognise you on our website and remember your previously selected preferences.
• Performance: These cookies collect information about the performance of our website and your website use. This information is anonymous and is only used to help us improve your website experience, better understand your interests, and measure marketing effectiveness.
• Marketing: These are cookies that help us measure the performance of our marketing and provide you with communications that are more relevant and tailored.

How to manage cookies

You can set your browser to not accept cookies. However, this could mean that some of our website features may not function.

What data do we collect?

When you use the Dayshape website, we may collect the following data:

• Personal identification information (e.g. IP address, Name, email address, phone number).

How do we collect and process your data?

We collect your data either through cookies, or from you providing data to us directly. 

We collect and process data when you:

• Use or view our website
• Fill out a web form on our website or send us an email, and/or
• Complete a customer survey.

For marketing purposes, we will only capture and store information that enables us to deliver communications that are specific and relevant to you, your company and your job. This typically includes your IP address, name, job title, country of residence, company name, email address, and business phone numbers. We will also store your history of Dayshape website browsing, downloads, and email interactions with us.

Data may be exported from time to time into spreadsheets for specific processing purposes, for example, printing an event delegate list to create name badges. These files are stored on Google Drive, not local machines, and are permanently deleted after use. We make effort to minimise the physical printing of PII data but in the case they are printed, such as for name badges, papers are securely destroyed after use.

When processing personal data for the performance of a contract or pre-contractual tasks, Art. 6 I f GDPR serves as the legal basis. 

If the processing of personal data is necessary to fulfil a legal obligation, Art. 6 I f GDPR also serves as the legal basis.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer to help the website analyse how visitors use the site. The information generated by the cookie about your use of the website (including your IP address) is used for the purpose of evaluating your use of the Dayshape website. Google may compile reports on website activity for website operators and provide other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google.

HubSpot

This website uses HubSpot, a marketing automation provider, to track and store your Dayshape website browsing history using cookies, after you fill out a form on our website. We also use HubSpot to store how you engage with emails sent through the system: unsubscribes, hard and soft bounces, opens and clicks. This information is stored in HubSpot but never shared with any third party (unless you register for one of our webinars, see Zoom section below). 

Zoom

Dayshape Software Ltd hosts webinars using the Zoom platform. Your information from the registration form is sent to Zoom from HubSpot when you register for the webinar. Zoom provides personal data to third parties only with consent or in one of the circumstances detailed in their privacy policy.

How will we use your data?

Dayshape Software Ltd collects your data so that we can:

• Process your request and/or manage your account.
• Improve email communications and website relevance for all users. We do this by aggregating email and website activity on an aggregate, non-personally identifiable basis. Unless you fill out a form, we are unable to link your website activity to your personal information, except your IP address. Third party data may be used to link your IP address to your location or company name. We may use your personal website and email data to tailor communications, advertising, and browsing experiences to you for maximum relevance.
• Marketing communications as outlined in the legal basis section below. 

Legal basis for the processing of data for marketing communications

When we obtain your explicit consent for processing personal data, Art. 6 I f GDPR serves as the legal basis. We will require explicit consent for EU Member States that mandate it, and always seek to gain consent as a best practice measure.

We have a legitimate interest according to Art. 6 I f GDPR to promote our products, services and expertise, so may use direct marketing without consent to communicate with you. 

We may use direct marketing to communicate with customers who have not given express consent as we have a legitimate interest under Art. 6 I f GDPR to ensure clients are kept up to date with products and services.

We aim to ensure all communications are relevant and reasonable. If you have concerns over the use of your data for marketing, email dataprotection@dayshape.com.

We will never share any personally identifiable information (PII) data with any third party without explicit consent from you.

If you have agreed to receive marketing communications, you may always opt out at a later date. If you no longer wish to be contacted for marketing purposes, please click here. 

What are your data protection rights?

Dayshape Software Ltd would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access: You have the right to request Dayshape Software Ltd for copies of your personal data.
• The right to rectification: You have the right to request that Dayshape Software Ltd correct any information you believe is inaccurate. You also have the right to request that Dayshape Software Ltd complete the information you believe is incomplete.
• The right to erasure: You have the right to request that Dayshape Software Ltd erase your personal data, under certain conditions.
• The right to restrict processing: You have the right to request that Dayshape Software Ltd restrict the processing of your personal data, under certain conditions.
• The right to object to processing: You have the right to object to Dayshape Software Ltd processing your personal data, under certain conditions.
• The right to data portability: You have the right to request that Dayshape Software Ltd transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us via email at: dataprotection@dayshape.com.

Or write to us: Dayshape, CodeBase, Argyle House, 3 Lady Lawson Street, Edinburgh, EH3 9DR

Privacy policies of other websites

The Dayshape website contains links to other websites. Our privacy policy applies  to our website only, so if you click on a link to another website, you should read their privacy policy. 

Changes to our privacy policy

Dayshape Software Ltd keeps its privacy policy under regular review and places any updates on this web page. This privacy policy was last updated on June 28, 2024.

How to contact us

If you have any questions about our privacy policy, the data we hold on you, or you would like to exercise one of your data protection rights, please do not hesitate to contact us.

Email us at: dataprotection@dayshape.com

Call us: +44 (0)131 285 0891

Or write to us: Dayshape, CodeBase, 3 Lady Lawson Street, Edinburgh, EH3 9DR, UK