Originally featured in AIT.
Despite accountancy firms investing in diversity and inclusion programmes, recent figures suggest that the diverse make-up of the accountancy workforce is falling behind its counterparts. So what’s holding them back?
According to recent figures, accountants’ attitudes on Diversity, Equity, and Inclusion (DEI) are behind the curve when compared to other industries. The findings suggest that accounting professionals are less likely to agree that addressing DEI is important compared to the cross-industry average (29% vs 43%). Similarly, those in accountancy are less likely to agree that diversity improves decision making (48% vs 73%).
The comparatively poor perception towards DEI in accounting seems to have embedded itself within the firm demographics (considering characteristics such as race, gender, age, orientation, religion, and class) as further figures indicate that accountancy workplaces are fairly homogeneous compared to the cross-industry average across both a team and a leadership level.
Given these insights across DEI attitudes and existing firm demographics, it’s not surprising that accountancy firms are struggling to attract and retain diverse talent. In today’s hyper-competitive market, employees expect a lot more from the companies they work for. Likewise, clients are increasingly looking to work with firms that can offer diverse experiences, perspectives, and skills.
So how can firms meet these expectations and support the DEI culture they need to succeed?
For a growing number of firms, advanced resource management technology has opened up new opportunities to achieve this.
How resource management technology can help
1. Resource objectively with suitability scoring
In professional service industries like accounting where getting the right person, on the right engagement, at the right time, is crucial for both engagement performance and client satisfaction, we argue it’s also important for championing unbiased career progression.
Without objective systems in place, it can be easy to create an opportunity gap. Resource managers (especially when under stress) resort to old habits of assigning tasks to resources who are top of mind without truly considering how their skill set and availability compares to other resources. This diminishes decision making and results in short cuts to unconscious bias – precisely the patterns firms need to break to enable more DEI in accountancy.
With technology, firms can formalize this process. Dayshape automatically calculates a suitability score for each person, to assist resource managers in assigning work without bias. Similar to ‘blind resourcing’ this approach focuses only on the best match of available skills, knowledge, and availability for the task. Hence enabling resource managers to make the most informed, merit-based decisions, without bias. This in turn positively impacts on retention by promoting DEI; supporting career development of all staff objectively without favoritism or recency bias.
2. Develop talent by recognizing skills shortages
By inputting a record of skills and preferences into a software system like Dayshape, not only will this help to retain talent by giving staff work that they prefer, matching skills to work results in higher quality engagements and provides visibility of skills shortages.
For example, it may be discovered that language skills in Mandarin are required more often than they can be sourced. With this knowledge in mind, firms can make proactive steps to develop those interested in learning Mandarin to fill this gap. This is a win-win for both the individual and the employer; developing the skills that the business needs while focusing on individual interests and aspirations of those already in the organization.
3. Empower your team with visibility and flexibility
Offering visibility and flexibility within schedules allows for a much more inclusive workplace as rigid schedules don’t foster a supportive DEI environment.
In Dayshape, resources are given the freedom to suggest changes to their schedules and self assign work. For those with home, family, or other commitments, this is particularly useful as it provides them with autonomy to plan their work schedule around their personal lives. Hence reducing burnout and encouraging retention by providing people with confidence that their needs and interests are being recognized and prioritized.
In conclusion, to provide the best opportunity to retain and develop diverse talent in accountancy, the people, processes, and systems used must support a DEI culture. With a greater sense of agency and belonging, people will form greater loyalty to the firm, teams will be better positioned to deliver the best quality work for clients, and investors will recognize the intangible benefits of a diverse workplace leading to greater company growth.
The first step to improving your DEI culture can be as simple as changing how you manage your engagements and resources. Discover Dayshape’s people-first planning to learn more.
